Photo via CNBC
UFC President and CEO Dana White outlined an ambitious expansion strategy at the Game Plan conference in New York, predicting that Power Slap—the combat sports promotion's slapping competition brand—could potentially achieve parity with the organization's flagship mixed martial arts offering. According to CNBC, White's comments reflect the company's broader push to develop alternative fighting properties alongside traditional UFC programming.
The expansion into Power Slap and renewed emphasis on boxing represent a deliberate diversification strategy for the global sports entertainment conglomerate. By cultivating multiple combat sports verticals, the UFC seeks to reduce dependency on any single fighting discipline while capturing different audience segments and demographic preferences across the combat sports landscape.
White's optimism about Power Slap's growth potential signals confidence in the nascent sport's ability to attract mainstream viewership and sponsorship revenue comparable to established UFC events. The strategic pivoting underscores how leading sports promoters are increasingly building multi-property portfolios to maximize market penetration and long-term shareholder value in the competitive entertainment sector.