Photo via 11Alive Atlanta
The World Cup in Atlanta is drawing not just international soccer fans, but also emerging creative talent from across the Southeast. According to 11Alive Atlanta, Savannah College of Art and Design (SCAD) students are playing a substantial role in shaping the visual and digital landscape of the event. From conceptualizing directional signage to executing public art installations throughout the city, these students are gaining real-world experience while contributing to one of Atlanta's biggest international events.
Beyond physical installations, SCAD students are managing social media and digital communications for World Cup activities, demonstrating how major events increasingly rely on integrated creative and technology teams. This hands-on collaboration showcases Atlanta's growing appeal as a destination for creative industries and experiential marketing work. For local businesses and event planners, the partnership illustrates the value of tapping into the region's design talent pool.
The project represents a valuable pipeline between Atlanta's academic institutions and the city's event management and creative services sectors. By engaging students in high-visibility projects, organizations gain fresh perspectives while students build portfolios and industry connections—a win-win dynamic that strengthens Atlanta's position as a hub for creative commerce and major event production.
